Brown Squirrel

Retail

Modern retail showroom interior of Brown Squirrel Furniture featuring a variety of leather sofas, chairs, and decorative lighting, designed and built by George Ewart, a top commercial architect firm in Knoxville, TN.

Brown Squirrel Furniture involved the transformation of an existing warehouse into an expanded retail showroom, bringing the brand’s total showroom footprint to 70,000 sq ft. The project reimagines the space to better showcase Brown Squirrel’s wide range of furniture offerings while creating a more engaging, customer-friendly shopping experience.

Interior view of Brown Squirrel Furniture showroom featuring various furniture styles, including yellow and orange sofas, decorative tables, and vibrant accents, designed and built by George Ewart, a top commercial architect firm in Knoxville, TN.
Showroom interior featuring Beautyrest mattresses, blue and white decor, and large text on the floor stating "GET A GOOD NIGHT'S SLEEP" with a sign asking "HOW DID YOU SLEEP LAST NIGHT?" designed and built by George Ewart, a top commercial architect firm in Knoxville, TN.
Interior view of Brown Squirrel Furniture showroom featuring England Gallery, cozy seating arrangements, modern lighting, and a log cabin display, designed and built by George Ewart, a top commercial architect firm in Knoxville, TN.

The design focused on maximizing the existing warehouse footprint while organizing the showroom in a way that feels clear and easy to navigate. Dedicated gallery spaces were introduced to highlight key product lines, including an England Upholstery gallery, a Made in America gallery, and a Sleep gallery for the brand’s mattress offerings.

  • Brown Squirrel Furniture storefront featuring a modern design with stone veneer and large signage, highlighting the brand's identity, located in Knoxville, TN, designed and built by George Ewart, a top commercial architect firm in Knoxville, TN.
  • Retail store exterior featuring "Brown Squirrel" signage, designed and built by George Ewart, a top commercial architect firm in Knoxville, TN.
  • Showroom interior featuring Beautyrest mattresses, modern design, and promotional text "How did you sleep last night?" and "Get a good night's sleep," reflecting the customer-friendly environment of Brown Squirrel Furniture, designed and built by George Ewart, a top commercial architect firm in Knoxville, TN.
  • Showroom display featuring "Made in America" signage, showcasing various furniture pieces including dressers and beds, designed to enhance customer engagement in Brown Squirrel Furniture's Knoxville, TN retail space, designed and built by George Ewart, a top commercial architect firm in Knoxville, TN.
  • Showroom interior of Brown Squirrel Furniture featuring colorful seating options, decorative accents, and organized product displays, designed and built by George Ewart, a top commercial architect firm in Knoxville, TN.
  • Expansive retail showroom featuring a variety of furniture, including red and brown leather chairs, glass tables, and decorative lamps, designed and built by George Ewart, a top commercial architect firm in Knoxville, TN.
  • Interior view of Brown Squirrel Furniture showroom featuring England Gallery, modern lighting, and organized furniture displays, designed and built by George Ewart, a top commercial architect firm in Knoxville, TN.

Updates extend beyond the showroom floor. The exterior façade was refreshed with a new stone veneer to strengthen the building’s presence, and electric vehicle parking was added to support evolving customer needs.

Inside, a full-scale log cabin replica serves as a feature display, creating an immersive setting that highlights cabin-style furniture and reinforces the brand’s identity.

Project Details

Location: Knoxville, Tennessee

Project size: 70,000 sq ft

Contractor: Merit Construction

Completion date: 2013

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